The popular social media app Snapchat announced today the unveiling of a new eCommerce portal. The new portal called Dynamic Ads features a host of new functionality to help get your online business more exposure. Importantly, the news showcases a renewed focus on business class users on the platform.
The Dynamic Ads portal provides businesses access to a host of helpful features. For example, automated personalization allows businesses to scale and drive performance in ways previously unimaginable.
A Better UX
The Developers behind the Dynamic Ads strategy created it with a focus on improved user experience. The platform provides businesses with an easy way to create mobile ads. Consequently, the software allows companies to maintain brand identity across the Snapchat network.
Snapchat Mobile First Templates
Thinking along the lines of a better UX, developers created a huge template selection for users to select from. In this manner, businesses gain a more efficient way to present their products.
Sync Product Catalog – Snapchat
Another key feature the Dynamic Ads platform provides is the ability to sync product catalogs. This feature allows companies to update products continually. Companies can alert customers of price changes, sales, product updates, and availability automatically.
The ability to sync your product catalog is a huge bonus for eCommerce clients. Firms can adjust pricing for particular marketing campaigns and gain access to real-time analytics. These analytics allow companies to focus their marketing strategy more effectively.
Proven Success Record
Speaking on Dynamic Ads, Snapchat executives pointed out the overwhelming success experienced by companies using the service so far. For example, the online fashion boutique Princess Polly saw a 171% increase in ad response. Additionally, the company saved 66% versus traditional advertising costs.
Dynamic Ads Enter Beta Testing
Currently, Snapchat’s Dynamic Ads portal is in Beta testing. Here, the company will eliminate any bugs prior to a public release. Interestingly, the company intends to finalize the product in the coming weeks with executives predicting a Q4 launch in the US market.
Snapchat first emerged in the social media sector in 2011 with the goal of creating a more user-friendly platform. Notably, the company is the brainchild of 3 Stanford University students – Evan Spiegal, Bobby Murphy, and Reggie Brown.
One of the most unique features the platform incorporates is the use of self-deleting photos. Users’ timelines can only be viewed twice before the data becomes inaccessible. Additionally, videos or photos sent through the app automatically erase after a few seconds. This strategy allowed social media users to upload more data without bogging down their timelines. Consequently, the platform became a huge success. As of February 2018, Snapchat has 187 million daily active users.
Snapchat has been a pioneer in the augmented reality sector. The firm is best known for its unique filters and interactive digital overlays. Users can activate these features simply with a smile.
Snap into Some Profits
Snapchat appears to be ready to help businesses take their online presence to the next level. The company has a huge network that is sure to leverage into new business clients for advertisers.