The reason many business owners have a website and not a web business is that they lacked a traffic building strategy. A traffic building strategy is essential in creating a robust and quality experience for your visitors. Nothing will build traffic to your website faster than new content. The more you post high-quality content, the more you will rank. It sounds pretty obvious but let’s take a deeper look at this scenario.
How to Turn Website Traffic Into Money
The average company website list products, and about us, and a contact us page. Although these pages may have relevant information in regards to your company it will probably be viewed as skewed considering you are the only source of this information. By creating a helpful and informative blog you can naturally build long-lasting traffic. The more helpful the information you provide to your visitor, the more presold they become.
Localize Your Content
For example, If I have a website selling auto parts, it may be difficult for people to find me online searching for such broad keywords as auto parts and because of this I may enjoy a sale every so often given my low traffic yield. Now if the same website had an in-depth blog on choosing the best alternator, how to install a new alternator, and 5 common mistakes people make when choosing an alternator you would not only start seeing visitors from around the world but you would also have presold visitors eager to purchase your products.
The science behind this is as follows; when you take a Spanish class at your school you purchase the book that is required for the curriculum. You purchase this book even though you know it is not as effective assay Rosetta stone and probably cost more money. The reason you purchased this book is that you are planning to follow the curriculum. To translate this to your website, your content is your curriculum. The more helpful and interesting you make your content the more you will be able to make subtle suggestions that will be interpreted as purchases.
How to Turn Valuable Content Into Money
People online who use your information and get the desired results are going to be more likely to follow your curriculum, exactly, including product recommendations. Google and your visitors desire the same exact thing. Valuable content. You need to make valuable content the most important part of your companies traffic building strategy to guarantee you have a successful online transition.
My Web Alien is here to help you build the perfect traffic building strategy. Turn your old website into a web business that you can be proud of. Our staff has over 10 years of experience building websites for some of the largest companies including government contracts. Don’t trust your web presence to anyone. Let us show you the easiest way to find success online.