Learning how to improve your website’s traffic flow through your website is a very important part of creating an online business.  Many websites do not consider this and as a result, their page views per visitor are sharply reduced.  As a responsible online business owner, you have two main goals.

The first thing you need to focus on is how to get new traffic to your site on a daily basis.  There are numerous ways to do this and ranking higher on Google is by far one of the most effective ways to increase the traffic to your site.  The science of increasing your search engine ranking is known as SEO or search engine optimization.

Traffic Flow

Once your traffic is flowing, you want to be sure to do everything in your power to keep your visitors on your website as long as possible.  Every visitor to your website is tracked by Google’s advanced analytics.  You will receive additional points towards your Google ranking if a visitor stays on your page for a long period of time, scrolls through your pages, favorites or copies information, and in general shows an interest in your content.

Traffic Flow

Traffic Flow

An effective traffic flow strategy can help to keep your visitors engaged in your content.  This is one of the easiest ways to improve your search engine results as well as increase your sales effectiveness.  Below are 5 of the best ways to help guide your visitors through your information in an effective manner.

Quality Content – Traffic Flow

Nothing will keep your visitors engaged more than excellent content.  This is the key to any successful website building strategy and it is by far the easiest way to improve your page ranking.  Engaging and informative content is the key here.

This will keep your visitor hungry for more info that is valuable and as a result, this will cause your visitors to be more likely to purchase items or services you offer.  The reasoning for this is simple.  The more you can teach an individual, the more you bring them in line with your curriculum.

For example, let us say you take a Spanish course at your local college.  Your teacher will require you to purchase a book to follow the curriculum accurately.  You aren’t going to run out and buy Rosetta stone, because you heard it is more effective at teaching you Spanish.

You are going to stick to the recommended course literature because you need to follow the curriculum set in place.  The same is for your website’s traffic.  If your content is helpful and informative, your suggestions and recommendations will hold much more weight in the mind of your visitors.

Images

Using content focused images to elaborate upon the concepts of your text is another sure-fire way to increase the flow of your traffic through your website.  Images are useful to demonstrate the ideas you have put into text.  This can be a great way to keep your visitors moving through your content smoothly.  Images can be used to draw your visitors through your information.  An image placed directly on the fold of your web page will undoubtedly cause your visitor to scroll down to see it in its entirety.  Anytime a visitor scrolls past the fold on your website, you are awarded points towards your Google Page Rank.

Informative images that are properly set in your text can increase the effectiveness of your information and help to add value to your website.  Using word wrap to embed your images into your text is another great way to improve the overall look and feel of your website.  PNG images have a distinct advantage over JPG. Images because they can be placed into your web page without borders.

You can now complete much more creative concepts because you can have your images floating in your text.  This can give your website the look and feel you need to keep your visitors scrolling. This can give your website the look and feel you need to keep your visitors scrolling.

Bold Words – Traffic Flow

The use of bold words is another effective way to help guide your visitors through your traffic.  By bolding keywords that are critical to the point you are trying to express, you will naturally draw your reader’s eyes down through your content.  Using bold words in conjunction with images can help to break up large pages.  More and more online business owners are realizing that they cannot compete with highly informative websites and because of this, the average length of a web page has tripled over the last decade.

Less than 5 years ago, a 500-word web page would have been considering highly informative and ranked well in most categories.  Today we are seeing 1000 word plus pages becoming normal.  Blogging has increased significantly over the last five years as well.

All of these factors add up to longer and more informative web pages that need to be configured in a format that allows a reader to easily browse through the content without causing fatigue.  If you have ever been to a long web page with no images or bold words, you know it is very difficult to get through the content efficiently.

Useful Links – Traffic Flow

Incorporating useful links into your content is perhaps one of the best ways to increase your traffic flow through your website.  An effective linking strategy will consist of a mixture of inbound and outbound links as well as links to pages within your own website.  The most effective way to use this strategy to increase your page rank is by creating links of keywords in your content.

This strategy can give your more interested visitors a chance to go deeper into the concepts and information you are discussing.  You should always make these links open in a new window.  The reason for this is simple.  You never want to send a visitor completely away from your website via the link.

Instead, you want Google to see that your visitor thought your information was so helpful they decided to open another window to further their investigation.  This is especially effective when sending visitors to other pages within your website.  This strategy can also be used to send visitors to your recommended products without coming off as a sales pitch.

Continue Button 

This is by far one of the easiest and most effective ways to increase your traffic flow throughout your website.  By simply placing a continue button at the bottom of each page you give your visitors an easy way to continue your curriculum uninterrupted.

This strategy can be crucial in building a successful blog audience and it allows you to lead your visitors through a very concise curriculum.  When using this strategy you should include a link at the bottom of the page that says something like “Leave the ___________ Page and Continue to The __________ Page” This very simple but effective sentence can increase your pages per visitor dramatically.

The Top 5 Ways to Improve Your Website’s Traffic Flow – Final Thoughts

Now that you understand the importance of creating an effective traffic pattern for your visitors, you are now ready to start creating your site layout.  Remember to follow the tips in this guide and you are guaranteed to get the results you desire.  Here at MyWebAlien, we understand the importance of creating an effective online business.  Contact us today to get a free quote and start generating increased revenue from your website.

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